Ryanair’s sexy staff calendar adverts banned

16th Feb 2012
Written by: Macca Sherifi

Ryanair’s sexy staff calendar adverts banned

Back in November 2011 we ran a story ‘sexy staff strip for Ryanair calendar’. Apparently it was a little too sexy as Ryanair have had two UK newspaper adverts banned after complaints that they were sexist.

According to the BBC, the Advertising Standards Authority (ASA) received 17 complaints about the adverts that depicted woman posing in their underwear with the headline: "Red Hot Fares & Crew! One way from £9.99".

The airline said the adverts promoted its 2012 cabin crew charity calendar, and used images directly from it, adding that crew members had posed voluntarily for the pictures. Ryanair also argued that you often see similar images in the media the adverts were placed in.

But the ASA did not agree, saying they believed most readers would interpret the images and the text as "linking female cabin crew with sexually suggestive behaviour".

The ASA said: "We considered that the ads were likely to cause widespread offence, when displayed in a national newspaper."

Ryanair’s Stephen McNamara, head of communications, said in a statement: "The PC quacks at the ASA received just 17 complaints about ads for the 2012 Ryanair calendar.

"Every year 10,000 people buy a copy of our calendar to help raise €100,000 for charity, and for this reason Ryanair will continue to advertise them."

What do you think gappers? Is this an example of political correctness gone mad or do the ASA have a point? Also, last time we spoke about a gapyear.com calendar – still interested?

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