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How to Write the Perfect Blog Post

Written by: Monica Stott

Travel blogging is a great way to keep track of your gap year and share your adventures with your friends and family. Then when you get home you’ll have a perfect log from your trip that you can look back on for years to come.
Blogging is also a great way to help travellers who are planning a trip as they can use your blog posts for tips and inspiration.
Writing the perfect blog post can take a bit of practice so we’ve put together some hints and tips based on what we’ve found makes a great post. These aren’t strict blogging rules because every post is different but these should help you create a blog you’ll be reading for years after your trip.

Write an exciting title that tells us what your blog post is about

If you want people to read your blog post then you need to entice them with a good title. Online titles work best if they describe the content of the post. This makes it easier to search for the post through gapyear.com and through Google. Aim for eight words or less and it’s a bonus if you can get a joke or a splash of colourful alliteration in there.

One of the great things about a gap year is the people that you meet

Keep it to around 500 words

Online audiences have a very short attention span and people tend to get bored and move onto the next thing quickly. Make it easy for them to read your post by keeping it short and breaking up the text with short paragraphs and headers. Headers make your writing ‘scanable’ so people can skip to the sections of the post that interest them the most.

Have a focus or ‘hook’

Every day is an adventure while you’re on your gap year and you’ll have loads to talk about but try to focus on one thing at a time. If you spent five days in Sydney, split your blog posts into different themes such as:

  1. Nightlife in Sydney
  2. Your favourite sites in Sydney
  3. Staying in Sydney Hostels
  4. Taronga Zoo
  5. Visiting Manly Beach or Bondi Beach

Meeting friends on a gap year

Use photos

You know what they say, a photo speaks a thousand words and this is especially true with travel photography. If you’re looking for a few pointers on travel photography we have loads of great articles, so here are a couple to whet your appetite:
Travel Photography: A Guide by Lucy Cartwright
The Art of Travel Photography
Give us some facts
If your blog post is well written then you’ll have inspired your fellow gappers to follow in your footsteps and live your adventure. Give them some tips and facts on how they can do the same by letting them know how you got there, where you stayed, how much it cost and some insider secrets like the best place for breakfast or where to find a cheap beer (basically all the important facts).
This may seem a bit dull but these are the things people want to find out while they’re researching a destination, so if you’ve got some useful facts, get them into your blog post!

Proof read your blog

Proof reading your own writing can be tough, not to mention boring, but nothing puts a reader off like typos, spelling mistakes and general sloppiness. Read it through a couple of times and get your mates to give it a quick scan before you hit publish.

Share your blog!

Here’s the fun part… sharing your blog with your friends and family. Post it on Facebook, share it on Twitter and make friends with the gapyear.com community to make sure other gap year travellers are reading it. Read other user’s blog posts and comment on them, get involved with the discussions on the message boards and share your travel photos and before long you will have a huge community of gap year travellers reading about your adventures.

Find more writing and blogging tips

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