Remember that bargaining in the souks is expected. It is not really possible to give an accurate indication of how much to start the bargaining at in relation to the initial asking price, but a general idea would be to aim for approximately 50% off. Prices are set on a daily, even, hourly basis, depending on how much has been sold on a given day (or period of hours), while also reflecting the vendor's personal estimation of the potential client. The souks are often a good reflection of the basic economic principles of supply and demand, particularly with regard to the demand side. If a lot of products have been sold by a particular merchant he/she will raise the price, and may refuse to sell any more products for the rest of that day (or for days) unless the price is much higher than usual. If there are many tourists around prices go higher and bargaining even small amounts off the asking price becomes quite difficult. In addition, the seller will generally inspect the client, whose dress and possessions (particularly if the potential client sports an expensive Swiss watch, camera, etc) are usually the main indication of how high the price may be set above the usual. However, the potential client's attitude is also taken into consideration.
Taking all this and other factors into account (such as the time of day, day of the week, season, etc.), initial prices may be up to 50 times or more in excess of normal prices, especially for more expensive items, such as carpets. Carpets, however, are a very specialized item and it is necessary to have at least a cursory understanding of production techniques and qualities. If possible, an ability to distinguish between hand-made and machine-made carpets, hand-dyes, and the like is helpful to avoid being utterly duped.
Bargaining is an enjoyable experience for most vendors and they prefer clients that don't appear hurried and are willing to take the time to negotiate. It is most often actually necessary to give reasons why you believe the price should be lower. The reasons you might give are limited only by your imagination and often lead to some very entertaining discussions. Common reasons may include: the price of the item elsewhere, the item not being exactly what you are after, the fact that you have purchased other items from the stall/store, that you have built a rapport with the vendor after discussing football and so forth. On the other hand, if there is little movement in the price after some time, the best advice is to begin leaving, this often has the result of kick-starting the bidding anew, and if not, it is likely that the merchant is actually unwilling to go further below a given price, however absurd.
It is also important to show a genuine interest for the workmanship of the product for sale, no matter how uninterested you may actually be in what you are buying. This does not, however, mean that you should appear over-enthusiastic, as this will encourage the vendor to hold his or her price. Rather, it is important to project a critical appreciation for each article/object. Any defects are either unacceptable or a further opportunity to bargain the price down.
You should take caution to never begin bidding for unwanted items or to give the vendor a price you are unwilling or unable (with cash on hand) to pay. Try to avoid paying by credit card at all costs. In the event you do pay by credit card, never let it out of your sight and demand as many receipts as possible. There is typically a credit card carbon copy and an official shop receipt.
Never tell a vendor where you are staying and 'never tell a vendor how much you paid for any other purchases. Just say you got a good price and you want a good price from him or her too. And, above all, never be afraid to say 'No'.
It must also be said that, as is true for buyers, not all sellers are actually very good at what they do. A vendor that is completely uninterested or even aggressive is unlikely to give a good price. Move on.
Some Moroccans that you meet on the streets have come up with dozens of ways to part you from your money. Keep your wits about you, but don't let your wariness stop you from accepting any offers of generous Moroccan hospitality. Put on a smile and greet everybody that greets you, but still be firm if you are not interested. This will leave you significantly better off than just ignoring them.
Try to learn at least a phrasebook level of competency in French or Arabic (Spanish may help you in the North - but not largely). Just being able to say "Ith'hab!" ("Go Away!") may be useful to you... Many locals (especially the nice ones who are not trying to take advantage of you) will speak limited English. If you can at least verify prices in French with locals, you could end up saving a lot of money.
Public telephones can be found in city centres, but private telephone offices (also known as teleboutiques or telekiosques) are also commonly used. The international dialling prefix (to dial out of the country) is 00, but international rates are comparatively expensive. If you have a lot of phone calls to make, it may be worth ducking into the Spanish enclaves of Ceuta or Melilla.
The telephone numbering scheme is changed starting March 2009. All fixed telephone numbers have a 5 inserted after the 0, and all mobile telephone numbers have a 6 inserted after the 0. All numbers are now ten-digit long, counting the initial 0.
Useful Numbers Police: 19; Fire Service: 15; Highway Emergency Service: 177; Information: 160; International Information: 120; Telegrams and telephone: 140; Intercity: 100.
The GSM mobile telephone network in Morocco can be accessed via one of two major operators: Meditel or Maroc Telecom. Prepaid cards are available. More infos on available services, coverage and roaming partners are available at: GSMWorld.
It is very easy and cheap to buy a local GSM prepaid card in one of the numberous phone shops showing a Maroc Telecom sign. The SIM card (carte Jawal) costs only 30 DH (3 €) with 10 DH (1 €) airtime. The rate is national: 3-4 DH, to Europe ca. 10 DH, SMS 3 DH. The card is valid 6 month after the last recharge.
The Moroccan postal service is generally reliable and offers a post restante service in major cities for a small fee. You will need some identification (preferably your passport) to collect your mail.
Items shipped as freight are inspected at the post office before they are sent, so wait until this has been done before you seal the box.
Don't leave postcards with the small post office at Marrakech Airport as they'll never be delivered, despite taking your money for postage stamps. Postboxes on streets seemed to be a more reliable means to send postcards.
Moroccans have really taken to the internet. Internet cafes are open late and are numerous in cities and smaller towns that see significant tourist traffic. Rates are about 4 - 10 dirhams per hour and they are often located next to, above, or below the telekiosque offices. Speeds are acceptable to excellent in the north, but can be a little on the slow side in rural areas. Most internet cafes will allow you to print and burn CDs for a small charge.
Moroccans have also really taken to 3G coverage. There is excellent access to email and the internet via Mobile Phones and it is relatively cheap. There is 3G access throughout the mountains and in the desert, as well as in all cities.
Only a relatively small number of businesses in Morocco accept credit cards. Those that do are most likely to accept Visa or MasterCard however will often apply a surcharge to cover the cost of processing your transaction.
Advise your bank or card issuer that you intend to travel abroad so that no block will be put on the usage of your credit or ATM cards. Notify the issuer and give them a 'phone number where you can be contacted abroad.
Before travelling, ensure you make a note of all credit card numbers and associated contact numbers for card issuers in case of difficulty. The numbers are usually free to call as you can reverse the charges, make it clear to the operator at your hotel, riad etc that you wish the call charge to be reversed. Preferably get a pre-paid card, with good exchange rates and low withdrawal fees eg fairFX.
When making payments with a credit card, for example at a hotel for services, it is vital to memorise the PIN as signatures in many instances are no longer accepted, however certain establishments such as restaurants may still use the old method of signing.
Many people now use a prepaid FairFX or Caxton card. Theses offer good exchange rates, are safe and money is protected if the card gets lost or stolen. These are accepted in Moroccan ATMs anywhere you see the Mastercard logo and in some shops too.
The official currency of Morocco is the Moroccan Dirham, denoted as MAD or Dhs. The Moroccan Dirham is composed of 100 centimes; notes are available in denominations of (Dhs) 200, 100, 50, 20 and (very rarely now) 10 and coins are available in denominations of (Dhs) 10, 5, 2 and 1, or 50, 20, 10 and 5 centimes. Travellers should be aware that there are 4 types of 5 Dirham coin in circulation.
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