KOTO, A Better Way of Life
KOTO is a beautiful restaurant in Hanoi, Vietnam, that has been around since the 1990s. Offering some of the best cuisine in Hanoi, you'll leave the restaurant with a warm fuzzy feeling that's got nothing to do with the food.
KOTO stands for 'know one, teach one' and it's a part of a new movement of responsible travel. These days, people not only want to travel and to experience new things, but they want to do it in a responsible and conscientious manner. That means pumping money back into the local economy and being environmentally friendly.
One company that takes pride in its responsible tourism policy is Intrepid Travel - they've built up a reputation of positively enhancing people's lives and they really do care about the countries that they run tours in. After all, their tagline is "real life experiences" and that's why they use local tour guides, to get you to places you wouldn't see if you were backpacking or travelling independently.
As Intrepid says, responsible travel is "about the attitude you take and the choices you make when travelling - to respect and benefit local people, their cultures, economy and the environment."
KOTO is a part of Intrepid's responsible travel movement and the restaurant describes itself as a social enterprise that provides positive change to the lives of disadvantage youths. However, KOTO stands for so much more than that.
It's a restaurant that's run by orphans; children and teenagers who needed a helping hand in life. In KOTO, not only have they got the foundations for a brighter future but they're also contributing to society. Children and teenagers are taken in and trained as waiters and chefs, giving them not only the skills for the work place, but the skills to succeed in life.
KOTO was founded in the late 1990s be Jimmy Pham, a Vietnamese-Australia. He said: "I knew the youth needed skills and jobs to earn a living to have a better life and from this KOTO was born."
While in Hanoi, he struck up a friendship with a group of young people living and working on the streets. Wanting to make a difference, he gave them as much money as he could afford. However, he knew this was only a short-term fix to the problem.
Wanting to give more, Jimmy left his job in the tourism industry and opened up a sandwich shop to provide jobs for young people. All of a sudden a concept was born and Jimmy started teaching people how to cook and wait.
With a huge demand for jobs, Jimmy realised he needed to expand, so with the help of Australian chef Tracey Lister and a AU$70,000 loan from his family, KOTO was opened and a new way of life had begun in Hanoi.
Today, KOTO recruits up to 30 street or disadvantaged teenagers aged 16-22 every six months. KOTO taps into a wide network of sources to identify the kids and the trainee recruitment process usually takes up to three months depending on the number of applications received.
If you're ever in Hanoi, KOTO can't come recommended enough and the number of celebrities and foreign dignitaries who have visited the restaurant is extensive. Not only are you contributing to a better way of life for many of these youths but you'll also get a cracking meal out of it too…