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Burger King trolled McDonald’s Facebook or myspace comments with replies hawking free Whoppers
The campaign from Danish ad agency Big brother Grey highlights BK’s personal customer service pledge.
Hamburger King’s efforts to kobold competing McDonald’s have recently been continually creative in modern years, whether it’s providing customers one-cent Whoppers whenever they’re near a McDonald’s or teasing its equivalent over its association together with clowns. The latest hard work, coming from Denmark, highlights client service by replying to McDonald’s customer complaints with the brand’s Facebook web page.

The effort, by means of agency Uncle Grey, found Fried chicken King write personalized response to over a thousand buyers who had remaining customer service-related comments with the McDonald’s Fb site over the course associated with last Wed night (Sept. 24). For each and every of these people, the brand provided away from a voucher for some sort of flame-grilled Whooper, through a new link presented in a BK reply.

The particular stunt is designed to focus on the fact that Burger King Denmark now guarantees that every person gets a solution within forty-eight hours on their own Facebook web page. It furthermore says it will answer everyone since far back in time as Facebook allows.

“Customer assistance is a large part of the overall guest experience and we all have not been doing a new good enough work within taking care of each of our friends on the net. When responding to this we realized presently there are even even more cheese pizza fans out there of which deserve a new reply. did what we can to help you out, hoping a few fire grilled Whopper like can assist make things much better yet again, ” says Daniel Schröder, Marketing Director, Cheese pizza Full Sweden and Denmark, in a statement.

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