Billboard Dragons: More Hobbit Fun

Air New Zealand have decorated a Boeing 777-300 with an image of Smaug, the treasure-hoarding dragon from the upcoming film: The Hobbit: The Desolation of Smaug. The 177-ft-long graphic was the first time Smaug had been shown in his entirety.

The film, which is the second in the trilogy, premiered on Monday in Los Angeles, where the plane touched down, and will be released to the rest of the world from 12-13 December. The plane will be crossing the Atlantic and touching down at London Heathrow on 7 December.

Peter Jackson, director of the trilogy, said: “Seeing Smaug fly off the big screen and into the skies is pretty exciting. The first Air New Zealand aircraft features various characters from [the first film], but I think Smaug running the entire length of the aircraft is even more awe-inspiring.”

This is the latest in a series of attention-grabbing marketing campaigns which Air New Zealand is responsible for.

Three weeks ago the carrier released a video entitled Just Another Day in Middle Earth, which instantly went viral, receiving almost 2 million views so far.

It followed An Unexpected Briefing, which was released to coincide with the first film of the trilogy.

Can't wait to see what they come up with next year!